Some of the most amazing and successful products on the market today were invented by accident, and that applies to Ben VandenWymelenberg, founder of WOODCHUCK USA. It all started while he was a student at The U. He invented something that saved his iPhone. What he didn’t anticipate was the reaction from friends over that simple accessory. That reaction drove Ben into a business that creates beautifully designed wood products hand-crafted in Minneapolis. Today Ben takes you through Woodchuck USA’s history. From the innovative way they got their product into a college bookstore, to why their run at Target almost put them out of business. Find out the exact moment changed the course of their business, and how that moment turned Woodchuck from a business that sells wood products, into a business that has literally changed the environment through each sale by connecting people with nature.
Warning: Language used in today’s podcast may not be suitable for all audiences.